Process

We share insights from community members to answer common questions regarding our processes.

Partner Set-up: Getting set-up. Download the Excel file, complete and return. Includes recommended customized KPIs for brands and properties across product categories.

Asset list & brand actions: Customizing your asset list and using the correct format for brand actions.

What brands should expect: Share this with your partner’s brand managers so they know what we are doing and how we are doing it.

Timelines: Due dates for deliverables to execute preseason and postseason partnership lift studies.

Launching the surveys: Designing the sample, email request & launch.

Unbiased research: Why we take care with well-worded subject lines and using reverse-coding.

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