We share insights from community members to answer common questions regarding our processes.
Each of the links below provides direction for each step in the process.
Partner Set-up: Getting set-up. Go to your Google doc, share with your team, and complete two weeks in advance of preseason. Includes recommended customized KPIs for brands and properties across product categories.
Asset list & brand actions: Customizing your asset list and using the correct format for brand actions.
What brands should expect: Share this with your partner’s brand managers so they know what we are doing and how we are doing it.
Timelines: Due dates for deliverables to execute preseason and postseason partnership lift studies.
Launching the surveys: Designing the sample, email request & launch.
Unbiased research: Why we take care with well-worded subject lines and using reverse-coding.