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Brands gain 17+% market share over competitors when they use the team’s marks
When should teams contact fans during a crisis?
How will NBA, NHL, and MLS fans respond to teams amid cancellations?
NBA, NHL, and MLS fan response with data viz by league/team
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8 Great Sponsorship Ideas
Maximize Partnership Recall
Understanding Brand Preference
Choosing Which Partners to Measure
Sponsorship Activation Recall
Brand Amplification & IP
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