We share insights from community members to answer common questions regarding reporting & results.

Explaining to clients: How to explain the results to brands/partners.

What your brand partners should expect: Includes definitions of each measure and presents recall benchmarks.

Reports: Our embedded analytics come to you in Tableau, PowerPoint & PDFs. Tableau Reader is free (download here).


Comparison Resources

Brand equity norms: Average lift (recall > no recall) for brand regard, relevance, differentiation, trust, brand preference and brand usage.

Category norms: Average recall by category across all teams.

NFL Fan Profile Comparison: Demographic and psychographic traits of NFL fans.

NBA & NHL Fan Profile Comparison: Demographic and psychographic traits of NBA & NHL fans.

Asset effectiveness: Average recall of assets by category across all teams.

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