We share insights from community members to answer common questions regarding reporting & results.
Explaining to clients: How to explain the results to brands/partners.
What your brand partners should expect: Includes definitions of each measure and presents recall benchmarks.
Brand equity norms: Average lift (recall > no recall) for brand regard, relevance, differentiation, trust, brand preference and brand usage.
Category norms: Average recall by category across all teams.
NFL Fan Profile Comparison: Demographic and psychographic traits of NFL fans.
NBA & NHL Fan Profile Comparison: Demographic and psychographic traits of NBA & NHL fans.
Asset effectiveness: Average recall of assets by category across all teams.