The vast majority of NBA fans (87%) say they’ll be at least as passionate (77%) or more passionate (10%) for their favorite teams for the next 30 days following the announcement of suspending the season.


Read the complete Forbes.com article here to find out what else fans will do to cope.


Even more importantly, fans (95%) want to hear from their teams. Most say they’re just as likely as before (61%) or even more likely than before (34%) to respond to an email request to complete a survey from their favorite team. 1

The same is true for the NHL. Over 86% of NHL fans say they’ll be at least as passionate (76%) or more passionate (10%) for their favorite teams. About 91% will be at least as likely to respond to a survey request (66%) with another 25% even more likely than before to respond to a survey request.

Similarly, for the MLS, 84% of fans say they’ll be at least as passionate in the next 30 days (71%) with 15% saying they’ll be more passionate. When asked if they’ll respond to a survey request, 90% said they would–with 67% saying just as likely as before and 23% saying they’d be more likely.

Diving deeper, the small proportion of fans who say they’re likely to be less passionate or less likely to respond to a survey request aren’t passionate fans in the first place. On our passion scale these unlikelies lag behind the others by 10-20% in the NBA/NHL and a whopping 60% compared to the more responsive MLS fans.1About this study: Conducted 3/13/20 to 3/14/20 among 656 fans drawn from a panel of US adults via Amazon Mechanical Turk. Respondents were predominantly male (61%), live within 30 miles of an NBA, NHL or MLS team, are 39 years old on average, with at least some college (92%), median household income of $50-$75,000, married (45%) or never married (44%), with 42% having children living at home. Of these, 12.4% have season tickets for at least one NBA, NHL or MLS team.


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  1. The question asked was, “If within the next 30 days you received an email request from [selected team name] how likely would you be to respond and complete the survey?”